Pay Per Click Advertising Is A Shortcut To Showing Up At The Top Of Google
Google ads are a shortcut to get to the top of Google. Much like SEO, paid ads (AKA Pay-Per-Click or PPC) are a method for getting your website noticed by customers looking for your product or service. Unlike SEO, however, you will likely see results much faster with paid ads, but each click costs a bit of money. The amount depends on the industry, location, competition and going rate for whichever key words or phrases you are showing up for.
Google ads show right at the very top of the google search results, above the "map pack" and the organic results. If someone clicks the ad, the advertiser is charged for that click. The amount charged is normally between a few cents and a few dollars, but, depending on the competition in your industry and location, the amount can be ten or more dollars.
Whether or not Google paid ads are right for your and your business will depend on the cost per click as well as the average lifetime value of a customer. We at Boost My Buyers do detailed research to find you keywords with high search volume, low competition and low costs per click in order to give you an accurate estimate and help you decide if Google paid ads are a worthy investment or your business.
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